In the midst of the holidays, it’s easy to get caught up in all the buzzing commotion that prompts us to focus on giving and getting more. But instead of more, I’m here to focus on meaning with a small selection of gift ideas from ASKET — wonderfully cozy and beautifully timeless wool pieces that can be worn, shared, and loved for many years ahead.
With wool being one of nature’s greatest gifts to us, it only makes sense to gift someone dear to you an incredibly soft wool scarf or sweater. The Stockholm-based clothing brand’s thoughtful collection of Cashmere and Merino garments are ideal for anyone you might be shopping for this year, and are made to last a lifetime with a classic aesthetic that can be worn by anyone. As a couple, you can even go in together on one or two of ASKET’s cozy wardrobe essential to enjoy sharing during this cold winter, and the winters to come. Sven and I have both been loving the beige ASKET scarf so much, we’ve even had to “rock-scissors-paper” for it a few times!
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Our ASKET Gift Picks
For Us: The Merino-Cashmere Scarf
For Him: The Cashmere Sweater
For Me: The Merino Wool Polo
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Every decision ASKET makes is based on the long-term — a long-term approach to style when it comes to both design and quality, but more importantly, the long-term future of our planet. Their aim is to be a positive force of change within the fashion industry — an industry rife with over consumption fed by exploitive production practices that are damaging to both people and our planet. Their pursuit is to change this reality by re-instilling the value of clothing by encouraging a mentality centered on owning fewer but better pieces — pieces that are designed to be utterly timeless, and produced in a responsible way with enduring quality.
Instead of phasing in new products throughout every season, ASKET has one Permanent Collection which they’ve slowly and carefully developed since launching in 2015. Built on a “back-to-basics” approach, each garment in the ASKET Collection is thoughtfully refined to serve as a long-term wardrobe essential. They only introduce 3-4 garments a year which gives their team the ability and time to meticulously fine-tune each style while offering an expanded size range for better fitting clothing that feels custom-made.
With the exception of a few winter staples, their garments are totally seasonless and are designed to be worn year-round by practically anyone. While the brand technically focuses on menswear, I find many of their essentials to be perfectly genderless, and wonderfully flexible thanks to their depth of size variety. When it comes to transparency, ASKET operates on a full-disclosure model and goes into great detail about the nature of their suppliers and manufacturing, and the true cost of each piece they make. They even share journal-like recounts of their own development journeys, and the ups and downs they’ve faced along the way.
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Visit ASKET Online | Follow ASKET on Instagram
This post was written in collaboration with ASKET
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