Since life around the world began to unravel due to COVID-19, brands across the board have stepped up in the time of need. Some companies have restructured manufacturing in order to produce in-demand supplies for front-line workers, and others have found ways to allocate a portion of their earnings to support those in-need — the fashion house of Carolina Herrera has decided to do both.
When the virus first hit Europe earlier in the year, Carolina Herrera was amongst some of the first designer fashion brands to refocus their manufacturing, producing sanitary gowns and masks on a mass scale. Since then, the brand has launched their #choosehope initiative through which they have committed to donating 10% of sales on all accessories to those impacted by the virus. This initiative will go until the end of 2020.
I was very kindly gifted this beautiful cream Doma Insignia bag right before the global situation became difficult. At that time, it didn’t feel quite right to put a focus on luxury goods, but I’ve been really impressed by the brand’s response and the way they’re using their business to help, so I wanted to share. I hope that more giants in the luxury fashion industry would take a similar approach. So, if you thinking about investing in an extraordinarily timeless, high-quality handbag that will last you for seasons to come, consider exploring the beautiful universe of Carolina Herrera. In addition to donating 10%, they are also offering a 10% discount to their customers on accessories.
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The handbag featured in this post was gifted by Carolina Herrera, all thoughts and opinions are my own as always.
The handbag featured in this post was gifted by Carolina Herrera, all thoughts and opinions are my own as always.
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