tautanz is a small luxury wellness brand that’s committed to making products that are just as good for the environment as they are for your body.
Focused on goods that make moments of self-care more enjoyable and natural, tautanz offeres a range of vegan soaps, solid shampoos, linen robes, and accessories for the bathroom. The brand is based in the Netherlands and was recently founded by Isabel Theissen. In the interview below, Isabel and I talk a bit more about her approach to conscious living, luxury sustainability in beauty and wellness, and how all of the products in the tautanz collection have been informed and inspired by her diverse world travels and time spent aboard.
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An Interview with tautanz’ Founder, Isabel Theissen
Q: tautanz is all about conscious luxury with a focus on naturally long-lasting quality over quantity. What led you to create tautanz, and how did your relationship with conscious living begin?
“I always cared about the environment and tried to make conscious choices in my daily rituals. I grew up learning the basic things such as recycling, switching off the lights when leaving the room and turning off the water when brushing your teeth. Now, I make a more conscious effort to buy local, to use a green energy provider and to cycle where ever I can. But when it came to making more environmentally friendly choices in terms of the products that I use, I didn’t want to compensate for something less aesthetically appealing or luxurious. With tautanz, I’m bringing my values of sustainability and ethics and my love for modern and elegant aesthetics together.”
Interview Continues Below…
Q: All of the items in the tautanz collection are made by small manufacturers in Portugal. Can you tell me a bit more about your connection to Portugal and how you came to know the manufacturers who are producing your products?
“I lived in Portugal for the last 4 years before moving back to Amsterdam in the end of 2019. Moving to Portugal actually plays a big role in launching tautanz. Leaving the fast-paced fashion world that I worked in behind and having more time for myself, I made small changes in my daily rituals and switched to more natural products. As I enjoy using soap bars, I started researching natural soap producers and found this beautiful, small producer in the heart of Portugal. As I was based near Porto, I visited them personally and fell in love with their work and their ethics. I approached tautanz’ linen manufacturer in the same way and visited several manufacturers at the time. But I chose to work with the one that aligns the most with my values and standards.”
Q: Your natural soaps focus less on fragrance, and more on the benefit of each variety. How did you go about developing these different soaps, and what are the ingredients that makes them special for the skin and hair?
“It was important to me that the ingredients for tautanz soaps are 100% natural and come from local suppliers in Portugal. This allows me to ensure excellent quality under sustainable conditions. We don’t add any artificial perfumes, preservatives or colors. Instead, we work with natural scents of essential oils, such as pine and rosemary. Each bar features a unique attribute that I wanted to replace in my personal care routine with a natural alternative. The Olive Oil soap deeply moisturizes the skin and can serve as alternative for body lotion since the skin feels naturally soft and hydrated after showering. Charcoal & Pine works well as everyday cleanser. It brings the beautiful characteristics of activated charcoal with it, which gently removes dirt and grease. Rosemary & Clay is a natural body scrub. It has small, natural clay granules which mildly exfoliate the skin. Using it once or twice per week renews and refreshes the skin. tautanz wineleaf shampoo lathers in lush bubbles like a liquid shampoo and hydrates the scalp and hair. It was important to me, that the experience of using each of the soaps is as good, if not better than using a non-sustainable counterpart. Using the soaps became a happy moment of starting into my day in my own little ‘home spa’.”
Q: On your website, you mention that your love for natural linen sparked during a visit to Melbourne. Can you tell me a bit more about this discovery during your travels and how it inspired the tautanz bathrobe?
“When I visited friends in Melbourne, I was intrigued by all the beautiful homeware brands, particularly the ones focusing on linen. Although linen originates in Western Europe, I haven’t paid much attention to linen in Europe until then. I started reading about the beautiful features of linen, that make it such a sustainable, comfortable and luxurious fabric. Most of the time, linen is stonewashed though which consumes a lot of water during the production process. As I was based near Porto at the time, where most of Europe’s traditional, high-quality producers are located, I decided to create a line of linen homeware goods with untreated, natural linen. The robe is inspired by a loose, yet feminine kimono-style as I love the causal elegance it emits and how it flatters the feminine body.”
Q: What’s next for tautanz? Do you have any exciting new additions on the horizon?
“I have a lot of ideas for new products and projects for tautanz. However, I’m growing the brand slowly since I only want to launch products that I deeply care about. Currently, I’m working on a line of natural linen bath towels. I love the soft and light feeling of linen on my skin, which feels much gentler than cotton. It amazes me how much better it dries the skin compared to a regular cotton towel.”
This post was written in collaboration with tautanz
Explore the full tautanz Collection
AD / Gifted Product
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